How to gain followers on Instagram?
I see Instagram as the most powerful app for photographers and artists. It’s trending and the active users are really higher than the Facebook. I think it’s because of simplicity. just short and sweet. You see what you want.
Having said that Instagram is still using to share selfies, daily life moments & here and there pictures as it’s a mobile platform (limited options available on web platform).
Instagram was launched in October 2010 as a free app and back in 2012 Facebook bought it for $1bn. Today, Instagram has over 500 million monthly active users, with 300 million coming back on a daily basis.
so how do we promote ourselves ?
1. Use a Simple user ID
The shortened username makes it easier to find you and remember you.
- Bio & Link
it’s as your username, your bio should be just as simple while matching what you do. Keep Instagram bio to a minimum & at the same time, make sure you mention who you are and what you do. It’s always better to have a link in your bio to your website. If your site name is on the long side, try a URL shortener like ow.ly or Bit.ly. Because when you’re promoting your Instagram, you definitely want a link to for your portfolio. As Instagram only allows a link in your bio and you should consistently keep this link up to date depending on your latest updates. For Example, you can post your Latest Video tutorial link or Blog post.
in Instagram hashtags are a great source of discovery on Instagram. It’s really helpful to increase post visibility even when you find something. Always make sure you’re looking for the newest and latest hashtags that relate to your category. Hashtags help you get that extra reach outside of your own follower base so you can increase your audience and be seen. This is how I get likes & comments from outside my fan base. It even helps me to gain 20+ new followers per day . However, Instagram allow you to use maximum of 30 Hashtags. So always choose the most relevant and matching hashtags with you.
- Location & Tagging
when you post don’t forget to use your location as in Instagram you can search thing by using locations.
When we say tags it’s same like we do in Facebook. But in Instagram there’s no tag review system like Facebook. Basically there are accounts who feature the best photo of the day. So find few of them and tag them to see your Instagram profile.
- Be unique
You know! people love to see different thing, so try do something different instead of getting bored of bring limited. Always keep your eye on what’s trending. It really works and it’s much easier to get followers.
Recently, Instagram also made a huge change as it’s become like snapchat. Now you can use it as live updates like while you shoot are what’s upcoming project etc. it’s really engaging and their you can message directly to the user also (same DM option). But viewers can’t like or comment on those updates and it’ll vanish after 24 hours.
- Finally! Keep in touch with your followers.
Always try to engage with them. Doesn’t matter how many of hours you’ll spend on Instagram it’ll be a good invest. Mange your time to go through other profiles and hit few like to say that you’re also watching them and be kind to reply to comments.
*Do not use easy methods to gain likes or followers, especially those apps for money. Instagram will delete your account as it’s violate their terms and conditions. So I think you don’t need any risk.
Hope you’ll get some benefits and would like to hear what do you feel! and if this article make sense do share it among your friends and add comment below.
– Anushka Eranga
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